What is Search Engine Optimization?
Definition: SEO is the process of optimizing or modifying your website, enhancing its quality, building more trust and authority online.
Site's user experience plays a big role in its performance in organic search results. By making your site user-friendly you enhance the chances of appealing to thousands or millions of new customers. On the other hand, get higher website ranking on search engines.
How does SEO work?
As we all know Google the mighty search engine and Google’s algorithm tries to understand your query like a human being. Search engine optimization services have become more demanding than ever before.
If you are trying to take over the top spots in search engines, you have to help improve the quality of the web by providing content in the best and easy to understand manner.
For moving up in ranks, google search engine optimization process involves.
On-page SEO & Off Page SEO.
A quality website, trust from other users, backlinks from authority websites are few of the most important factors in ranking. Our team makes it easy for search engines to crawl, index and understand your content more. Traffic is obviously a by-product of our search engine marketing.
Benefit of SEO campaigns for Businesses
Our web agency SEO specialists implement SEO campaigns focusing on building quality, trust, and authority for your valuable brand.
By providing unique content & amazing customer experience you influx targeted traffic to your website, hence increasing your chances to close more sales deals.
Grow Your Reach:
Possibility to promote your products & services internationally increases by using international SEO.
If you are ranked #1 for a keyword phrase in your city, people automatically consider you an authority. Over other people ranking below.
Biggest advantage, SEO gives you visibility when customers are actually typing & looking for your services into the search engine. Whereas a TV commercial or radio Ad is mostly served without anyone asking for them.
Informed Decision Making:
Data is foundational in all we do online. Analytics helps businesses dig deep & implement strategic decisions fast. Hence saving precious marketing dollars.
72% of success to connect with Sculpt on Facebook, Instagram, Snapchat
125 Bundle content creators and digital strategists into an agile team focused
What is our Search Engine Optimization Strategy?
A must-do, basics of SEO according to our best practices :
Our process starts
with Keyword Research :
Several factors analyzed while selecting the final keywords include:
1) User intent: In-depth research of user intent behind a keyword is important. If you do not understand the actual intent your content may not answer the question users are looking for.
This will lead to an increase in bounce rate & hence lower rankings. Another benefit is you choose the best suitable long-tail keyword if you analyze its intent well.
2) Search volume: Keywords with higher search volume is great, but it not definite that such keywords are worthy of achieving your business goals. So we also focus on the keywords with a lower search volume.
3) Competition: Ranking for high-competition keywords is a challenging task. Hence depending upon your website SEO audit, nature of your business and many other factors we select a mix of high and low competition keywords.
4) Cost-per-click (CPC): This number helps in evaluating the potential value of the keyword to your business. Hence it is very important to check it out.
We also use LSI Keywords to present the best content possible for a search query.
ON Page SEO
What is on-page SEO?
It is the process of optimizing your website for better user experience resulting in enhanced website quality. Helping your site rank higher in the SERPs Search Engine Results Pages and gain instant traffic.
Various SEO Elements like impactful Title tags, Meta Descriptions, structured Data Markups drive users to your content and services. As they help with rich results on the Search results page. Enhancing your Organic CTR.
Easy-to-navigate links help users to understand your website more. We focus on web design elements like Optimized click to actions, breadcrumbs, user-friendly links & more to reduce bounce rates.
Product Image optimization for ecommerce stores play an important role in helping search engines like Google, Yahoo, Bing & others understand your content better. Hence our SEO specialists focus largely optimizing images. The image filename, image alt text, and nearby text content.
Looking to boost Google ranking. Consult us for a free SEO analysis including technical & search audit to give you a prioritized list of Improvement for Your Website.
Off Page SEO
Reporting & Analytics
These are efforts done off of your website. In the online world success depends on credibility, trust, authority and reach.
Higher the Trust and Authority of the site, the easier it is to rank.
Our strategies are powered with tactics to target audience in the most truthful manner.
Speak your heart & you will surely win influx of loyal customers & sales.
Always remember Google’s algorithm is based off of links. even if your on-page is the best & there is no content worth linking, you are not going to rank.
Reporting & Analytics :
We help you get the most out of web analytics, SEO tools like Google Analytics.
Our SEO experts have intense experience in implementing the best strategies and achieve the results you’ve always wanted.
Once we finish our Seo implementation, we move onto developing a rock solid SEO content strategy for you.
Key Takeaway: Stop wasting time on SEO strategies that don't work.
As search engine continue to crawl your website and look for new or updated web pages. SEO is a never-ending process. If you wish to generate revenue online for the long term do not stop optimizing your website.
Our Affordable SEO Services at Glance:
Seo Audit including Website architectural audit and analysis.
Backlink profile analysis - penalty analysis and lost important links.
Detailed keyword research & Competition Analysis. How about reaching “ready-to-buy” audience looking for your products or services.
Enhance your site’s authority by connecting with authority niche sites.
International SEO services, instead of optimizing your website to attract traffic from your city or state. You are optimizing it for different countries and languages.
Ecommerce SEO helps drive sales through your website, using attractive, informative product pages optimized for both search and conversions.
Local SEO to help tap into today's search landscape, show up for relevant queries based on the user's location and related keywords.
Build your brand, create a community of people who are interested in your products & business.
Analyze website performance in the search engine using free SEO tools like search console, google analytics and more.
Concerned about listing your website in the top search rankings?
Do not look further because at CTP that is our forte. Our Aim is to help you improve your search position and conversions on Google, Bing, and Yahoo. Certainly, achieve 1st search page for important keyphrases.
Considering a site redesign, or planning to launch a new site. Our SEO experts can ensure that your site is designed to be search engine-friendly from the bottom up. Team CTP will deploy the best techniques and strategies that rank new & existing websites, increasing monthly organic visitors.